I’ve worked with companies from startups to world class brands like Nike and REI building apps from the ground up while creating systems to scale enterprise capabilities. I have a deep passion for building products centered around new technologies like AI, VR, and climate tech.
Adept at taking new business ideas from zero to one and building lightweight MVPs that drive value creation for customers. Startups range from AI consumer products, climate tech and blockchain.
Passionate about mentoring designers, engineers and product professionals through career advice, design challenges, growth strategies, and fighting imposter syndrome. Created bi-weekly Figma workshops at REI to strengthen the product practice.
Actively lead workshop series evangelizing emerging tech such as AI, Blockchain, and Planet Centered Design. Sourced budget and championed REI’s first co-working day for remote workers in Portland to connect once a month. Started Nike’s UX design summits, sourcing speakers and events quarterly.
Each earth day REI shares the stories, impact, and social good they do as a COOP. However the site always fell short of being readable, accessible and an expression of the brand. I championed a small team of creatives to conduct a design sprint and execute a complete redesign of the site in a matter of weeks. At launch we successfully increased engagement by 7x, unlocked accessible features to navigate the site, and created a design system powered by CMS to share these stories in a dynamic and powerful way.
I led the design and research for REI’s used gear ecosystem, creating apps from 0-1 and growing the sector to millions in sales. I implemented a test-and-learn process that boosted e-commerce conversions and reduced the online trade-in process from 20-30 minutes to 3-5 minutes. I also designed new enterprise capabilities to manage in-store trade-ins, simplify pricing, and address membership and condition grading barriers.
Summary
Lead Product Designer
2022-Current
Led the product design and customer research for REI’s used gear ecosystem, growing an evolving business sector to millions in sales volume. Designed e-commerce and enterprise platform capabilities that increased shopping AOV and store trade-ins frequency.
Impact
Contributions
+ User Research
+ Design System
+ User Experience
+ Prototyping
+ Visual Design
Summary
Co-founding Designer
2024-Current
Existing travel sources aren’t personalized. AI synthesizes answers to questions. Recc solves this by allowing users to request recommendations from friends, they reply with places, you easily save them to get the best experiences.
View appImpact
Contributions
+ Product Strategy
+ User Experience
+ Design System
+ Visual Design
+ AI Architecture
+ Product Management
Summary
Founding Designer
2021-Current
ClimateHound helps food and beverages businesses calculate their carbon footprint, implement reduction strategies, and easily achieve environmental goals.
Visit SiteImpact
Contributions
+ Design strategy
+ React design system
+ Designed fully responsive platform
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+ Built company Website
+ Built and implemented CMS powered blog
Summary
Lead Product Designer
2018-2022
Lead designer embedded across multiple business and product teams. Primarily supported building 0-1 enterprise capabilities for merchandising, product creation, supply planning, and sustainability. I led the design and research for multiple key capabilities, guiding 100s of Nike teams from MVP to full organizational adoption.
Impact
Contributions
+ User Research
+ Design System
+ Workshop facilitation
+ User Experience
+ Prototyping
+ Visual Design
Name Surname
UX Director @ REI
Name Surname
Principal Product Designer @ REI
Name Surname
Principal Product Manager @ Nike
- UX Director @ REI
- Principal Product Manager @ Nike
- Tech Lead @ Nike
- Principal Product Designer @ REI