I’ve worked with world class brands like Nike and REI building apps from the ground up while creating systems to scale enterprise capabilities.
On the side, I invest in myself by building products centered around new technologies such as AI, VR, and climate tech while also taking time to surf around the world. ✨
Name Surname
UX Director @ REI
Name Surname
Principal Product Manager @ Nike
Each earth day REI shares the stories, impact, and social good they do as a COOP. However the site always fell short of being readable, accessible and an expression of the brand. I championed a small team of creatives to conduct a design sprint and execute a complete redesign of the site in a matter of weeks. At launch we successfully increased engagement by 7x, unlocked accessible features to navigate the site, and created a design system powered by CMS to share these stories in a dynamic and powerful way.
I led the design and research for REI’s used gear ecosystem, creating apps from 0-1 and growing the sector from $50K to millions in sales. I implemented a test-and-learn process that boosted e-commerce conversions and reduced the online trade-in process from 20-30 minutes to 3-5 minutes. I also designed new enterprise capabilities to manage in-store trade-ins, simplify pricing, and address membership and condition grading barriers.
2021-Current
Summary
Head of Product
ClimateHound helps food and beverages businesses calculate their carbon footprint, implement reduction strategies, and easily achieve environmental goals.
Contributions
- Design strategy
- React design system
- Designed fully responsive platform
- Data visualization
- Built company Website
- Built and implemented CMS powered blog
Team
😎 Me - Head of Product
🤠 + 1 Founder
🤠 + 1 Full Stack developer
🤠 + 1 Front end developer
🤠 + 1 Sustainability Analyst
🤠 + 1 Environmental Engineer
2022-Current
Summary
ClimateHound helps food and beverages businesses calculate their carbon footprint, implement reduction strategies, and easily
Contributions
- Holistic design strategy
- React design system
- Fully responsive platform
- Data visualization
- Company Website
- Built and implemented CMS powered blog
Team
🤠 Me - Head of Product
🤠 + 1 Founder
🤠 + 1 Full Stack developer
🤠 + 1 Front end developer
🤠 + 1 Sustainability Analyst
🤠 + 1 Environmental Engineer
2022-Current
Summary
ClimateHound helps food and beverages businesses calculate their carbon footprint, implement reduction strategies, and easily
Contributions
- Holistic design strategy
- React design system
- Fully responsive platform
- Data visualization
- Company Website
- Built and implemented CMS powered blog
Team
🤠 Me - Head of Product
🤠 + 1 Founder
🤠 + 1 Full Stack developer
🤠 + 1 Front end developer
🤠 + 1 Sustainability Analyst
🤠 + 1 Environmental Engineer
I led the creation of an VR project focused on building NFTs for environmental impact. I assembled a dedicated team to develop "The Sporagers," a Solana blockchain-based digital fungal network aimed at promoting climate action. Our objective was to create immersive 3D experiences that make understanding and participating in climate initiatives engaging and enjoyable through VR technology.
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